It’s a Slate. A radically simple electric pickup truck that transforms into whatever you need – even an SUV. Built in the USA at a price that’s actually affordable (no, seriously). Backed by Jeff Bezos.
Rideview teamed up with Slate to help the company come out of stealth and make a statement. From early concepting to final delivery, Rideview led the charge in crafting a bold launch video and social campaign packed with CG-driven storytelling.
The work highlighted Slate’s radical simplicity, transformable design, and affordable vision for the future. In addition to the main film, Rideview developed a full suite of supporting graphic design assets to amplify the brand rollout across web, social, and beyond—gaining over 10 million views in just a few days.
