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LBB: Rideview's John Kim speaks on VFX

From LBB:

"I am a huge fan of cars, which is why I carved out a niche VFX role specifically serving the automotive sector, not only building advertising content, but working with car designers to visualise new models and cars of the future. One of my recent works, which I’m particularly proud of, is Porsche’s new video configurator. As a team that specialises in building configurators for the world’s top car brands, we wanted to elevate the usual configuration experience beyond that of simply image-based, and add a narrative flare to the experience. As such, by blending traditional narrative advertising with the concept of car configuration, we enabled users to apply their bespoke configurations to cars in a narrative setting using real-time rendering."

-John Kim

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