Snapdragon AR

Snapdragon Stadium AR

For the opening of Snapdragon Stadium, we worked with Qualcomm and Master of Shapes to create a live AR halftime racing experience for 30,000 spectators.

Client
Snapdragon, Master of Shapes
AR race in stadium
Overview

Our goal was to turn the stadium crowd into active participants. Fans joined a virtual race that was rendered in real time on an AR track built around the stadium environment.

Visual development

The challenge was to make the AR experience feel like real entertainment, not just a technical demo. We developed a high-energy racing world with clear team identities, readable gameplay moments, and fast-paced visuals that could hold the attention of a live stadium audience.

Visual development
AR experience
AR Experience

The real-time AR experience created an interactive game designed for the scale and energy of a live venue. Instead of watching a passive halftime show, the audience became part of the action.

Result

The result was a real-time AR racing game played by 30,000 spectators during the opening of Snapdragon Stadium. The experience transformed the halftime moment into a participatory event, combining live audience interaction, mobile gameplay, and large-scale AR entertainment.