Slate Auto Launch

Slate truck

We partnered with Slate Auto, the Bezos-backed EV startup, to launch its radically simple, customizable electric truck.

Client
Slate
Slate truck
Overview

From early concepting to final delivery, we created a launch system that balanced practical product storytelling with CG-driven campaign visuals. The result gave Slate a flexible set of assets for web, film, and social.

Concept

The campaign centered on the vehicle’s radical simplicity, modular design, and accessible vision: a truck that could transform into whatever the owner needed.

Concept
The key was making every transformation feel simple, physical, and believable. Each modular part had to move with purpose, so the audience could immediately understand how the vehicle could adapt.
Yates Holley, Executive Producer

We built detailed CG variations of the vehicle and its modular accessories to show how parts attach, transform, and extend the truck’s functionality across different use cases.

Launch film still
The Launch Film

For the launch film, the truck itself became the hero. We combined cinematic vehicle shots, modular transformation moments, and typography to communicate Slate’s core idea: a flexible electric truck designed to adapt to real-life needs without overcomplication.

Result

The campaign helped introduce Slate’s radically simple EV to a wider audience, moving from early concepting to launch content that earned over 10 million social views within days.

0 +Social views within days0Car reservations at launch—Live view count on YouTube