Karma Automotive

Karma vehicle

Karma needed a custom configurator that could create millions of unique vehicle combinations, giving users a richer way to explore personalization.

Client
Karma
Karma configurator
Introduction

We created a configurator that could visualize more than 10,000 different 3D-rendered images with over 2-3 million possible combinations, turning complex vehicle customization into a seamless visual experience.

Concept

The experience was built around flexibility and discovery. Users could change the color, wheels, environment, and vehicle attributes allowing each configuration to feel personal and specific.

Concept

Each selection changed the character of the vehicle, from exterior finish and wheel design to interior mood, driving context, and environmental tone.

View Experience
Experience

Rather than building a standard configurator, we designed a visual exploration system for Karma. The experience balanced high-end automotive imagery with clear interaction patterns, helping users move through thousands of possible configurations without feeling overwhelmed.

Result

The result was a custom configurator system that made Karma’s range of possibilities feel clear, premium, and enjoyable, turning complex personalization into an elegant user experience.