Higround
Higround approached us to create CG-led launch content for a series of limited-edition keyboard drops. The goal was to turn each release into a visual world, using cinematic product animation to build hype around the brand’s collaborations.
We created a full CG promo film to help launch Higround’s summer keyboard drop, directed by John Kim. The film treated the keyboard as both a product and a collectible object, using surreal environments, detailed close-ups, and stylized motion to match the energy of the brand.
Timothy An, known as iiTzTimmy, built his name through marathon-ranked climbs and high-level competitive play in Apex Legends. After competing with a top-four finish at the 2023 ALGS Championship, he became a natural fit for Higround’s teaser work and gaming-focused product storytelling.
Higround’s drops often connect to larger cultural worlds, from esports and creator communities to anime and gaming franchises. For each launch, we created cinematic CG and VFX-driven teasers that made the keyboards feel collectible, expressive, and tied to the culture around them.
