Faraday Future Film

Faraday Future FF91

For Faraday Future’s SPAC merger IPO, we were asked to create launch content on a compressed timeline.

Client
Faraday Future
FF91 in CG environment
Overview

Working from FF91 CAD data, we built out extensive digital worlds and produced shots across trims and settings entirely in CG, from an infrared desert in Palm Springs, to the ocean cliffs of Iceland, to a frozen Lake Baikal. The goal was to create a premium launch film that could support the brand’s IPO timeline.

Visual development

The concept was to showcase not only the vehicle’s design, but how it belongs inside a larger world. Each environment was crafted to feel cinematic, elevated, and distinctly Faraday Future while keeping the vehicle at the center of the story.

Visual development
From storyboard to final render, the challenge was turning limited source material into a polished launch film that felt complete, premium, and brand-defining. Every shot had to carry the identity of the vehicle.
John Kim, Director

From cabin materials to lighting, paint, and vehicle surfaces, each detail had to feel refined, accurate, and cinematic on screen.

Launch film still
The Launch Film

The film combined architectural spaces, dramatic landscapes, and close-up product moments to position the vehicle as both a luxury EV and a future-facing technology platform.

Result

The final film gave Faraday Future a premium CG launch film built under tight constraints, supporting the brand’s public debut while creating visual materials that could be extended into its configurator and future digital experiences.