F1 Sphere

Ferrari F1 car on the Las Vegas street circuit in front of Sphere displaying the F1 and PwC partnership
Client
PwC
Background

The Sphere is a 366 foot venue on the Las Vegas Strip, wrapped in the world's largest screen. With Formula 1 now racing the Strip at night every November, PwC set out to put its F1 story on the most visible canvas in the city.

Sphere canvas mapping diagrams: full 360, diptych, and triptych layouts
Canvas Mapping

Creative was mapped to the Sphere's full canvas: a complete 360 wrap, two-sided diptychs facing the Strip, and a 3 x 120 triptych for the end product shot, with turntable spins carrying the work around the building and a top-dome logo for aerial viewers.

It looked like a simple 2D graphic, but every line was actually driven by 3D particle simulations, which gave us total control over how they moved.
Yates Holley, Director of Creative Technology
Result

Seen by fans over three sold out nights of the Las Vegas Grand Prix, and by everyone else on the Strip, from sidewalk crowds to arriving flights. For one race weekend the Sphere carried PwC's F1 story over a city with every camera in the sport pointed at it.

0 +Viewers across three sold out nights