F1 Sphere

Ferrari F1 car on the Las Vegas street circuit in front of Sphere displaying the F1 and PwC partnership
Client
PwC
Background

The Sphere is a 366 foot venue on the Las Vegas Strip, wrapped in the world’s largest screen. With Formula 1 now racing the Strip at night every November, PwC set out to put its F1 story on the most visible canvas in the city.

Sphere canvas mapping diagrams: full 360, diptych, and triptych layouts
Canvas Mapping

Creative was mapped to the Sphere's full canvas: a complete 360 wrap, two-sided diptychs facing the Strip, and a 3 x 120 triptych for the end product shot, with turntable spins carrying the work around the building and a top-dome logo for aerial viewers.

Although it was a seemingly simple 2D graphic task, we used Houdini and 3D particle systems to have the control we needed to create the lines.
Yates Holley, Director of Creative Technology
Result

Seen by 300,000+ F1 fans across three sold out nights of the Las Vegas Grand Prix, and by everyone else on the Strip, from sidewalk crowds to arriving flights. For one race weekend the Sphere carried PwC’s F1 story over a city with every camera in the sport pointed at it.